Here you can see information about the audience such as

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geography
demography
interests
devices
popular content
paths to conversion
In Yandex.Metrica, you will need reports from the Audience, Content, peru mobile phone numbers database and Technologies sections.

6 Audience Sources for Social Media Advertising

In addition to personal characteristics of users, do not forget to look at their behavioral indicators. For example, the topics of the most viewed materials or the content that leads to conversions. This will help determine the format and content of the ads.

6 Audience Sources for Social Media Advertising

In Google Analytics, look at the sections "Demographics", "Interests", "Geography", "Behavior", "Technology".

6 Audience Sources for Social Media Advertising

Analytics data is the basis for initial conclusions about the target audience. The following tools will help clarify its characteristics.

2. Facebook Audience Insights
Facebook's Audience Insights tool lets you learn more about audiences you don't yet know enough about. Launch it here and choose the option you need:

6 Audience Sources for Social Media Advertising

Set up the necessary filters in the left menu. You can select only people who follow or do not follow your business page. If there are too few of them, simply specify the demographics, location, interests and other characteristics of the audience you are interested in.

6 Audience Sources for Social Media Advertising

On the screen you will see more detailed statistics for the selected segment. It includes:

sociodemographic data:
6 Audience Sources for Social Media Advertising

pages that target users are subscribed to:
6 Audience Sources for Social Media Advertising

Geography:
6 Audience Sources for Social Media Advertising

actions with publications and devices:
6 Audience Sources for Social Media Advertising