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How to advertise on YouTube
Below are the basic steps for placing ads on YouTube.
Upload videos to your YouTube channel
Create a video campaign in the Google Ads dashboard
Set campaign details
Set up ad groups
Create an ad
Distribution will begin after review is complete
This time, we will introduce the setup procedure for a typical "skippable in-stream ad."
1. Upload a video to your YouTube channel
After logging in to YouTube, click "Create" in the upper right corner of the screen.
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Once the upload screen appears, upload your video.
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After uploading the video file, enter the video title (required), description, etc. Copy the video URL here (to be used in the Google Ads management screen).
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Please select "Public" or "Private" for the public setting and save it. If you set it to "Private", you will not be able to set it later on in the Google Ads management screen.
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2. Create a video campaign on the Google Ads dashboard
After logging in to your Google Ads account, click on “+ Create a new campaign.”
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Since we will be using non-skippable in-stream ads this time, select "Brand awareness and consideration" as the goal . Select "Video" as the campaign type .
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Select "Video Reach" as the campaign subtype . Select "Efficient Reach" as the goal selection .
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3. Set campaign details
On the General Settings screen, first enter the details of your campaign. You don't need to set everything on this screen, but at a minimum, set the following:
Campaign Name
Budget and Schedule
network
region
language
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Campaign Name
The campaign name should briefly describe the purpose and content of the ad. It chile whatsapp number database will be an important label for distinguishing multiple campaigns on the management screen, so make sure to give it an easy-to-understand name. Including the date and purpose will make it easier to manage during and after the campaign.
Budget and Schedule
In the budget setting, you set a daily budget or an overall campaign budget for ad delivery. To avoid overspending, it is recommended to start with a small amount.
Daily Budget (Recommended) Campaign Total
Set a daily budget. By setting a daily budget, you can avoid the risk of spending all your advertising budget at once. Sets the maximum amount for the entire campaign. Suitable for campaigns with a set period.
For the start date of the schedule setting, select the date on which the ad will start being delivered. If you want to start immediately, select "Today". If you need time to prepare the campaign, select "The next day or later". For certain campaigns (e.g. sales or seasonal ads), set an end date. If not set, the ad will be delivered indefinitely.