Planning an internal linking strategy starts with conducting an audit of existing internal links and SEO analysis . Using tools such as Screaming Frog SEO Spider, you can thoroughly trace the different subpages and their connections. It is also important to plan internal linking in accordance with information hierarchy and topic logic.
Defining thematic silos
Topic silos are a technique for organizing content in a way that encourages appropriate internal linking , thereby increasing domain authority in specific topic areas. We can divide them into major topic sections of the site, each with assigned subpages.
Example of a topic silos structure:
Thematic silo Example of subpages Comment
SEO positioning What is SEO, Google Algorithms, Indexing Key SEO Topics.
Internet Marketing PPC Campaigns, Social Media, Email Marketing High value for marketers.
Page optimization Loading Speed, Mobile Accessibility, UX Design Useful for website owners.
Topic silos are an ideal way to make it easy for users to navigate your page while also ensuring good internal linking on your site.
Learn more about creating and implementing topic usa whatsapp data silos in another of our articles on online store link structure .
Internal Linking Tips
Where to place internal links?
One of the most important aspects of internal linking is the link placement strategy. For internal linking to deliver the desired SEO results, you need to plan where your links will be most effective. Here are some of the best places to place your internal links :
Main menu and side menus : The most obvious place for links to key subpages of your site.
Page footer : You can place less important but still important links to subpages.
Breadcrumbs : Crucial for improving navigation and making it easier to navigate around the site.
In the content of blog articles : Natural placement of links to related topics.
Here is a table illustrating the most optimal places for internal linking:
Place on the page Optimal internal links Why?
Main menu Links to the most important subpages Easy navigation, essential for SEO
Side menu Links to various subpages of the website Main menu addition
Footer Contact links, privacy policy Adds value, does not disturb UX
Breadcrumbs Hierarchical links to subsequent subpages Improves navigation, structure consistency
Blog articles Links to related posts or services Strengthens SEO, improves engagement
You can read more about optimizing and placing internal links in your blog posts in our SEO guide for travel blogs .
Correct internal linking
When creating internal links , there are a few key rules to keep in mind to avoid common mistakes and maximize your effectiveness:
Avoid over-linking : Too many links on one page can confuse users and reduce SEO value.
Use relevant anchor text : Anchor text should be descriptive and keyword-rich, which helps Google better understand the context.
Check your links : Make sure all your links are up to date and lead to active pages, avoiding 404 links.
Examples of good practices in internal linking:
Avoiding spammy phrases in anchor text.
Topical linking : Links should lead to pages with similar themes, strengthening the authority of the domain and the specific subpage.