What is dynamic remarketing?

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Users often leave your site without converting. You can bring them back by setting up dynamic remarketing in myTarget. The technology analyzes what products or services people were previously interested in on your site. With its help, instead of creating separate ads to promote each product, you can launch an ad that will automatically add images and data from the corresponding product feed.

Return and Convert: myTarget Dynamic Remarketing

The main difference between dynamic and static remarketing is that the system shows users ads with products they were interested in. After clicking on the ad, a person immediately goes to the page of costa-rica mobile phone numbers database the advertised object. While with static remarketing, the advertiser sets the goal and targets all potential customers with one general ad. Thus, you get the opportunity to catch up and return users who left your site without performing the target action.

Benefits of Dynamic Remarketing
Dynamic remarketing allows you to show relevant products to the most interested users, due to which the click-through rate (CTR) of advertising using the technology is twice as high as the average CTR for all ads in myTarget. At the same time, campaigns with dynamic remarketing have a lower cost per action (CPA) and a higher conversion rate.

In addition, dynamic remarketing allows you to automate the process of creating ads - the system itself generates relevant banners with exactly those products that the user viewed earlier. Since the technology is aimed at repeated communication of the brand with a potential client, it allows you to increase the number of additional and completed sales.

Return and Convert: myTarget Dynamic Remarketing

Dynamic remarketing works most effectively when promoting online stores, websites selling real estate and cars, tickets, hotels and other services.

Ad Formats for Dynamic Remarketing
Multi-format
Multi-format is the most universal format for promotion. It works on the basis of an algorithm that analyzes anonymized audience data and automatically shows the appropriate ad format to target users on relevant sites.

Return and Convert: myTarget Dynamic Remarketing