According to research, apps with a rating above 4.5 receive 120% more installs than apps with a rating below.
Example of keywords for ASO:
If you are promoting a finance management app, use phrases like “budget”, “finances”, “expense control”.
Prepare A/B testing for different elements of the app page, from the icon to the description. This will help you choose the most effective options.
Additionally, pay attention to localization. Translating the description and keywords into different languages can significantly increase organic traffic from other countries.
app promotion
Step 3. Launch advertising campaigns
across multiple bulk sms nepal packages platforms. Focus on channels that match your audience:
1. Contextual advertising:
Google Ads (Universal App Campaigns) helps you promote your app across Search, YouTube, and Google Play.
2. Advertising in social networks:
Use Facebook Ads to target specific groups of users.
Instagram and TikTok are suitable for visual content and video reviews.
3. Influencer Marketing:
Collaborate with bloggers and influencers to reach a wider audience.
If your app is fitness-related, partner with trainers or popular fitness bloggers to show it in action.
Make sure your advertising materials are mobile-friendly, as most users interact with them via smartphones.
Use Lookalike Audience to expand your reach. This feature is available in Facebook Ads and helps you find users similar to your current customers.
Test different advertising formats and track CPA (Cost Per Action) and ROI (Return on Investment) metrics.
app promotion
Step 4: Use Content Marketing