In the process of SEO, "Direct visits" began to grow
After working on basic SEO, not only search traffic increased, but also direct visits.
Dynamics of transitions from search engines and direct visits
People remembered the name and address of the site. The store brand became familiar to the market.
Not everything went smoothly. After the “explosive” March, demand fell and fell
In March 2022, there was an "explosion" in demand for motor oils. This is partly due to seasonal oil changes. But the main reason is stockpiling in unstable external conditions. After bc data brazil phone number created personal oil reserves, demand fell.
Dynamics of demand for motor oil
Our client's traffic was retained and increased due to the expansion of the website structure.
Search traffic held up despite falling demand
Traffic and application forecasts exceeded in 2022 and 2023
In 2022 we received:
Traffic growth by 98.8% versus the planned 20.5%
Application growth 41% vs 22.3%
Comparison of planned and actual indicators for traffic and requests from search engines in 2022
Read also:
SEO Takes a Long Time, Contextual Content Is Expensive. How Businesses Can Find Profit Growth Points by Mixing Tools
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In 2023 we received:
Traffic growth by 9.35% versus the planned 5%
Application growth 70% vs 5.3%