Find your source of performance
Before talking about old customer advertising strategies, you must first understand your sales performance ratio. You can refer to the following table:
Sales performance ratio
It is recommended that you first take stock of the current overall sales situation to understand which customer groups affect your performance. It is recommended that you have actual data to support it, because sometimes relying on feelings will lose accuracy. There may be differences between normal seasons and special periods. If you can have a clearer understanding of the situation, you will be able to better prepare advertising strategies to respond. If your customer source is not listed above, you can add and adjust it yourself!
Ways to retain customers
There will be different marketing strategies for different customer belize phone number data groups. This content will first discuss the repurchase and purchase of old customers. After identifying the main sources of performance, we need to think about how to let customers receive the message we want to convey.
Channels for maintaining regular customers include LINE, EDM, text messages, physical events, etc. There are so many channels for maintaining customers, how should you choose? The most popular social messaging software in Taiwan is LINE. I recommend using the official account for the following reasons:
Tag function: You can send targeted messages to different tag objects, and you can also use tags to place ads.
Food industry advertising strategic planning (Part 1): attracting new customers and communicating with old customers
Writer's name: He Jiaxun (Xiaogui)
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According to past experience, during the entire year, the highest advertising performance is during holiday marketing, so how should we plan the schedule strategy. This article will first focus on brand positioning, new customer attraction goals, and communication with old customers. The next article will share about scheduled sales.