You may hear the term “wholesale SMS” in reference to large-scale text communication within two contexts: for SMS service providers and for commercial organizations. In this article, we’ll be looking at both scenarios.
wholesale sms
Wholesale SMS for Service Providers
For SMS service providers and austria whatsapp number data telecommunications carriers, wholesale SMS helps international operators expand their business networks across different geographical regions, without the need for multiple bilateral agreements. To this end, telecom operators and SMS service providers require a wholesale SMS trading platform that supports multi-national transactions and offers advanced functions.
The key features of a good wholesale SMS trading platform include the following.
Advanced Message Routing
A wholesale SMS trading solution should include real-time routing with priority management and an LCR-based route selection function. The platform should be able to modify sender IDs based on selected routes. Software routing solutions for wholesale SMS should also provide auto reconnection and rerouting features for coping with peak-hour SMS traffic and unanticipated network outages.
API and SMPP Integration
For bulk message transmission across global networks, the wholesale SMS platform should provide support and integration with a range of application programming interfaces (APIs) and the industry-standard short message peer-to-peer protocol (SMPP), which enables the exchange of SMS messages between short message service centers (SMSCs) and/or external short messaging entities (ESMEs).