MKB banner in search results

[rakhirhif8963]

But not launching campaigns on Search means losing some buyers of cryogenic equipment, because search campaigns generate hot demand.

For example, a supplier types in the search "Buy a tank CTK 0 5", looks through the first page, selects 3 options and sends for approval. If the supplier does not see our ad right away, he will choose other suppliers. It is useless to chase him with advertising.

We decided to try Media-Context Banner (MCB). Now called "Banner on Search", it is shown as an image to the right of the search results.


“In our industry, people don’t need pictures, they only need prices, payment delays, deadlines, and compliance with technical specifications.”

Client's assumption
In 2020, none of MKB's competitors used it. Apparently, they thought the same as our customer. We decided to take a risk and conducted the first tests. We liked the results, and decided to expand the campaigns in Yandex with MKB.

"MKB usually works for recognition and impressions. There are no leads for it. Not even clicks. In this project, MKB gave exactly leads"

Maria Korolkova
Head of the Contextual Advertising Department of the Promo Expert agency

Leads from MKB
There are many subtleties in cryogenic equipment - specific equipment is used for different types of gases. For example, only oxygen, nitrogen and argon are used for GKH, and these and other gases are used for ramps. Such nuances had to be taken into account when rendering creatives.

To overcome banner blindness, different bc data hong kong phone number designs were used.


Examples of MBC banners on Yandex search
The manufacturer regularly held promotions and special offers. We constantly updated banners. This is good, as clients develop "banner blindness" to old banners - they simply stop seeing them.

Hypothesis #2 confirmed!

The MKB banner increased the number of leads by 12%. The cost of a lead is 67% cheaper than in other ad formats on Search.