An automated text message is a text-based communication that is sent to its intended recipient automatically, with minimal human intervention.
Automated text messages are bahrain whatsapp number data typically the basis for Application-to-Person or A2P communications, where a software-based system initiates contact with a human recipient, who may then engage in a one or two-way dialogue with an organization or commercial entity. So for example, automated text messages can request a verification code for completing a transaction, or issue a One-Time Password or OTP.
Benefits of SMS Marketing Automation
Automation brings a number of benefits to SMS marketing. They include the following:
High Engagement and Response
Grand View Research confirms that businesses sending text messages can experience an open rate of 98% for an SMS campaign, which is five times that of an email. 90% of these messages are read by consumers within one to three minutes of receipt.
Cost-Effective Efficiency
Automating text messages saves time and resources, and provides business marketers with a lower cost alternative to conventional marketing methods such as print or TV commercials.
Greater Accessibility
According to Grand View Research, 75% to 78% of customers prefer to communicate with a business via SMS rather than by phone call. In terms of transactions, potential buyers who receive coupons through SMS are ten times more likely to redeem them than traditional coupons.