About exact matches of domain name in link anchor Let's continue the conversation about anchors. How important is it to use exact matches of a domain name in the anchor text? Previously, optimizers paid a lot of attention to this issue. Today, search engines may consider links with exact matches as spam if there are too many of them.
We recommend using exact matches of the domain name in links, there is no way to sweden consumer email list avoid it. But thousands of such anchors will not bring any benefit, right? For example, before the Penguin algorithm, optimizers sought to get 30-40% of links with exact matches of the domain name. Today, such anchors should be 20% or less.
Of course, there are exceptions. For example, for a personal blog of a user, where the domain name matches the owner's first and last name, the number of anchors with the first and last name will be large. But here other mechanisms are already included, the search evaluates - is there competition for this key, which is used as an anchor.
These are the anchors that work best today
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