Polka Dot Tip: Turn Your Customers into Ambassadors

[sharminakter]

The GOAT is the customer ambassador.

To achieve this ultimate goal, we create a program that we call for the occasion “Objective yellow jersey”. It will be shared in post-purchase emails (at D+7 for example) and in a possible newsletter. Here is the principle:

→ A subscription to the Instagram account = 20km
→ A subscription to the NL (if not already done) = 50 km
→ A photo sharing of the customer wearing the product = 150 km

And so on. The key: a more or less substantial discount on the next order. For example, the first stage is 200 km away and corresponds to an 8% discount. And if we really want to push the idea, we use the chinese malaysia data real km of the stages of the Tour de France. And there you have it, a well-executed gamification.

This collection of UGC will enrich the brand's social networks by displaying the products worn by Mr. and Mrs. Average.

About the Rédactographe agency
Rédactographe is a brand content agency specializing in brand strategy, editorial and naming. Located in Bordeaux, the agency focuses on the strategic use of words to crystallize the relevance of an offer, inspire its distinction and engage targets. In SEO, Rédactographe specializes in keyword research, the design of optimized trees and the creation of powerful stories in terms of optimization and conversion.

We congratulate Rédactographe for their creativity and expertise in digital marketing, illustrated by their winning entry. Their recommended quote for this competition is:

"A good SEO strategy is when your target says to themselves "this is exactly what I was looking for".