Now that we have a complete checklist, how about checking out a business cover letter template?
In this example, we’ll consider a cover letter from a B2B company that will be sent via email, but you can use and adapt it to any business model. Just follow our checklist! Let’s get started!
“Hello, [recipient’s name] ! How are you?
I'm talking to some professionals in [lead's area of expertise] and I couldn't help but talk to you.
I’ve noticed that [your customer’s pain point] is a common restaurants email list problem for companies like [lead’s company name] . This can be caused primarily by a lack of [solution you offer] , and can create obstacles like:
These are issues that [your company name] has been solving over its [age of your company] years, for over [number of clients served] satisfied clients who have seen their businesses enriched.
For example, [ name of a customer’s company] increased their sales by X% using our solution. In fact, [title and name of customer giving testimonial] said, “ [customer testimonial about your solution] .”
Additionally, [name of another client’s company] also grew their business in partnership with us and their company doubled in size in just X months. “ [client testimonial about your solution] ,” said [title and name of client giving the testimonial] .
I would like to take two minutes of your time to explain how [your company name] can also help you [lead company name] [positive result that your solution generates] and achieve incredible results.
I can call you?"
This is just a template that you can adapt to suit your business’s needs and specificities. Check out the infographic below for some powerful wording tips that can help you grab your customers’ attention: