How social media technology has evolved

[fomayof928@mowline]

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These leaders say they use social usa b2b leads media data for:

Customer service (62%)
Brand awareness (60%)
Market insights (53%)
From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

A data visualization that reads: 42%, people who expect to use more social media networks in 2024.
As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect. In The Sprout Social Index™, consumers say the top factor that makes brands stand out on social is the quality of their products and services, followed by the originality of their content, how they engage with followers and how quickly they respond to customers.

Social media technology has come a long way since its origin. In addition to its original function of helping teams schedule and cross-post content, it now plays a pivotal role in enhancing the customer experience, making it possible to respond to customers more efficiently and use performance metrics to inform content strategy.