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what_is_pardot_ma_tool
Marketing Cloud Account Engagement is a BtoB marketing tool provided by Salesforce Japan Co., Ltd. It uses features such as tracking and scoring to discover potential customers, and then develop and evaluate them. Since it can track the behavior of potential customers and follow up with them, it is a recommended marketing tool for negotiation-based businesses that require long-term communication.

Marketing Cloud Account Engagement also has a comprehensive support system, and you can learn know-how through online training, as well as gather information through webinars and communities. Marketing Cloud Account Engagement
has four editions, "Growth," "Plus," "Advanced," and "Premium," depending on the features installed. The license fees for each edition are as follows:

<Marketing Cloud Account Engagement license fee (monthly)>

Growth: 150,000 yen (excluding tax)
Plus: 330,000 yen (excluding tax)
Advanced: 528,000 yen (excluding tax)
Premium: 1.8 million yen (excluding tax)
If you would like to know more about MA, please read this article.

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What is a Marketing Automation (MA) Tool? 9 MA Tools Comparison and How to Choose Them
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Key Features of Marketing Cloud Account Engagement (Formerly Pardot)
Marketing Cloud Account Engagement has a variety of features that help sales representatives efficiently close deals. Let's take a look at the main features of Marketing Cloud Account Engagement.

Web Tracking
You can track the browsing history of the web pages your customers have visited in detail. This will allow you to understand what your customers are interested in.

Scoring
By scoring customers based on data such as their web browsing history, email open rates, and click rates, you can understand the likelihood of each customer and assign priorities. You can also customize the items and conditions that are added to the scoring system to suit your company's products.

Grading
Grading is a method of determining whether a customer is a potential customer based on attribute information such as the customer's job title and the size of the company, and how well they fit your company's products. Scoring is different in that it evaluates customers based on their behavior, whereas grading evaluates them based on their attributes. By performing grading, you can extract customers with a higher degree of potential.