Create content that your audience will enjoy and want to interact with.

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Offer customer service on social media, helping clients and customers find solutions without having to leave their preferred social platform.
Set up social media chatbots that help customers complete actions or direc denmark b2b leads t them to a live representative.
Engage with your audience’s social media content, liking and responding to posts that either mention your brand or are relevant to your products/services/industry.
Promote ads and social media posts that are personalized to specific segments of your audience by taking advantage of audience targeting features.
Share genuinely helpful and authentic content that makes your audience appreciate your brand.
How to increase customer retention
Don’t let your initial investment of time, resources and relationship-building go to waste. Below are proven customer retention strategies that encourage folks to stick around for the long haul.

1. Invest in your onboarding process and customer resources
The importance of onboarding can’t be overstated when it comes to customer retention. This is the first interaction a customer has with your business after making their purchase decision—don’t make them regret it.

This realization turns onboarding into a make-or-break process. Ask yourself: Are you empowering your customers to make the most of your product or service from the start?

Doing so requires a combination of resources. From self-service options to product videos and beyond, companies should strive to put their onboarding materials front and center in as many formats as possible. This ensures you appeal to all of your customers, not just a small set of them.

At Sprout, we give our customers a variety of resources in our Help Center, so they can learn about our product based on their needs.