Therefore, to distinguish between branded content and product placement

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Differences between branded content and product placement Product placement can be defined as the intermediate stage between traditional outbound advertising and branded content. This technique began to be experimented with in the 1980s, when television advertising strategies were no longer as effective. A very clear example of product placement is the inclusion of branded products among the objects in the scenes of films. Do you remember the famous box of Russell Stover chocolates in the film Forrest Gump ? The chocolates became so popular that the brand even developed a special box with the design used in the scene.



Branded content is positioned tunisia phone number list as a more subtle and advanced technique. It does not aim to sell a product, but to connect with the user to gain their trust. Sometimes, formats and techniques can lead to confusion between the two strategies. I suggest you take into account these three aspects: Control over the product. In the case of product placement, the brand has no control, the product is subject to what is indicated in the script. With a branded content strategy you can create your own script, the brand is the one that decides the values ​​to convey.

Focus. The product in the placement strategy is totally passive. In branded content it is the essence of the plot. Credibility. The greatest risk of product placement is the lack of credibility that it can produce in the user/viewer. Branded content, by its essence, is not intrusive, it is perceived as something more natural, not artificial. Advantages of branded content to include in your marketing strategy Thanks to branded content, your marketing actions will go beyond the sale of a product or service. The objective of a strategy based on valuable brand content is to generate awareness and affinity with users.