Tips for improving click-through rates for your newsletter

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That said, keep in mind that other factors may come into play and make sure your list growth remains positive. What is subscriber retention rate? Subscriber retention is the opposite of churn. It tells you the rate at which contacts stay with you or flee. To calculate it, subtract unsubscribes and bounces from your total number of subscribers. Then divide that number by the total number of subscribers.

How to Calculate Subscriber Retention overseas chinese in canada data Rate: Subscriber Retention Rate = ((Number of Subscribers – Number of Bounces – Number of Unsubscribes)/Number of Subscribers) * Assume that as of today, you have lost subscribers: opted out, bounced, and were automatically deleted , and mark your email as spam. One month later, you decide to calculate the retention rate for a list containing , contacts. Let’s do the math: (, – – – )/,* = Why is it important? As with churn, it’s important to understand how well you’re retaining your contacts.

Which one you measure is up to you—as long as you measure regularly. I prefer to focus on churn because churn is more common when talking about subscription businesses such as SaaS platforms. It also feels more urgent. Once you know how quickly people leave your list (or business), you know how long you can keep working if you can't find new leads. What is a good interest rate? it depends.