Create topic clusters and pillar pages

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site. Encouraging customers to leave positive reviews and keeping your business information consistent across all platforms is key to building a great local reputation.
Mobile-First Indexing : With the increasing use of mobile devices for local searches, your site needs to be mobile-friendly. Make sure your site speed is optimal and navigation is smooth, as most local searches are done on smartphones. A mobile-friendly site not only improves the user experience, but is also an important ranking factor for Google .


Using a local keyword- based SEO strategy allows you to attract qualified customers who are more likely to complete a conversion, especially for local businesses or those with a strong territorial presence.

Keyword difficulty
Keyword difficulty is a crucial concept for understanding keyword cayman islands whatsapp number database competitiveness. This parameter indicates how difficult it is to rank for a specific keyword, depending on the authority of the sites already positioned . For new or less authoritative sites, choosing keywords with low difficulty can be a winning strategy to start gaining visibility .

For example, if a newly launched site tries to rank for a highly competitive keyword like “running shoes,” it may not get immediate results. Instead, going for a long-tail keyword like “running shoes for pronators” may offer better ranking opportunities and attract a more specific audience.

The topic cluster model helps you create a content structure that improves a website's authority and visibility on search engines .

Pillar pages serve as the foundation for an effective SEO strategy, creating a coherent content structure that makes navigation and indexing easier.