In a way, we can say that Google creates a "security door" for you in the digital world!
OK, Google protects your information, but do ads still reach you? Of course! However, with the new system, you receive targeted ads while protecting your personal data. Now your data is processed in an encrypted form, and without you realizing it, ads that appeal to you continue to appear on your screen.
In the past, ads could sometimes be so irrelevant that you sweden whatsapp number database would say, “What the hell is this?” Now, they are both more relevant and more secure! Google only gives advertisers the secure and encrypted data they need. So, the days of suddenly seeing an ad for a car tire while looking for shoes are over! No, now, if you search for shoes, you will come across stylish and perfectly fitting shoes!
Who is this change important to?
These innovations are actually worth their weight in gold for both advertisers and users . Small businesses and brands in particular will benefit greatly from these updates. Small business owners will be able to reach their target audience more effectively and securely. At the same time, we, as users, will now be exposed to ads in a safer environment.
Let's say you are a small business owner. You advertise on Facebook or Google. With Google's new data encryption system, you will know that you are respecting the privacy of your customers while reaching them. In other words, your customers can safely enter your site and browse the products, and you can reach them securely. No one is victimized!