An expert in numbers
Also known as a performance manager, this professional is responsible for integrating different platforms to work seamlessly.
He is also responsible for taking care of the more technical aspects of the entire project, including SEO and measuring Ads data and results.
Also read: SEO Marketing and its role in the success of your business
How to Find Digital Marketing Experts
If your company has chosen to build its own team, this is when the real work begins.
Because the budget plays an important role in this stage: selection processes demand time and investment.
Not to mention the issue of remuneration for this team, as well as chile mobile database the tools needed to do a good job and all the bureaucratic aspects involved in admissions.
Today, the best places to find candidates with these profiles are online communities focused on the topic. They are the ideal environment to find someone active in digital marketing.
Your HR team can start their search on LinkedIn, forums, social networks and blogs related to the topic.
In your selection process, ask about candidates' experience in your field of expertise, as well as projects that have common ground with your organization's goals.
In addition, consider the professional's experience with the tools needed in their routine, as well as the type of companies where the professional built their career and the challenges that led them to your company.
In addition to professional experience, also remember to observe the emotional skills of each interviewee.
Remember: you can teach a lot about your industry and products. But you will hardly be able to do the same with values such as honesty, team spirit, leadership and transparency.