Amazon eats Google and Meta in the advertising business in Germany
Posted: Thu Dec 26, 2024 10:37 am
The advertising market in Germany is stagnant and has not yet returned to pre- coronavirus levels .
Companies are no longer investing as much in advertising on list of vietnam cell phone numbers search engines as important worldwide as Google , or in investing in campaigns on some of Meta 's social networks . These two companies have now found competition in the advertising market : the American corporation Amazon .
Amazon and its success in the advertising market
According to the annual report published by the advertising subsidiary Amazon Online Germany , German retail media sales amounted to 2.43 billion euros last year, an increase of 17% .
In terms of international data , not just in Germany, things are going even better for the company, with the entire group increasing its advertising sales by 21% to reach $37.7 billion in 2022. In this first quarter of 2023, things are continuing on the same path for Amazon.
Companies are no longer investing as much in advertising on list of vietnam cell phone numbers search engines as important worldwide as Google , or in investing in campaigns on some of Meta 's social networks . These two companies have now found competition in the advertising market : the American corporation Amazon .
Amazon and its success in the advertising market
According to the annual report published by the advertising subsidiary Amazon Online Germany , German retail media sales amounted to 2.43 billion euros last year, an increase of 17% .
In terms of international data , not just in Germany, things are going even better for the company, with the entire group increasing its advertising sales by 21% to reach $37.7 billion in 2022. In this first quarter of 2023, things are continuing on the same path for Amazon.