We are absolutely proud to appear in a book that compiles 100 digital marketing tips recommended by 100 internet marketing professionals in Spain . Before the summer we were invited to participate in this initiative by the company Websa100 in which we were asked to make a recommendation, as professionals in the sector, for their collaborative book. Of course, we did not hesitate and we contributed our grain of sand and our vision of how to position ourselves through paid advertising (SEM) to get to appear in search engines.
"We really wanted to do something together with other colleagues in the same sector. We have found a lot of generosity and collaboration in the people who have contributed to the ebook."
The ebook was launched on July 7 of this year, yes, on San Fermín day and it has been a collaborative ebook in which many of the best digital marketing experts in Spain have participated according to Angeles Carsi CEO of Websa100.
To date, this book has been downloaded by around 420 people and shared more than 830 times on social media, which can be considered a success, given that it was launched in the middle of summer.
The book consists of three sections: Web Positioning , Social Media and Online bolivia telegram phone numbers Marketing , and each of them contains advice from the most popular experts in Spain at the moment.
SEO
In the Web Positioning section, Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) are included , since these are the two ways to appear in search engines (paying or not paying). You know, if you do it by paying you don’t have to wait, it’s immediate and you can appear tomorrow, you can be one click away from giants like Coca-Cola, but if your budget is limited… it can also be very interesting to optimize your organic positioning thinking about search engines. SEO positioning is considered a long-distance race, since all the effort to make it easy for search engines to index you well will always be positive. The ideal would be to make a positioning strategy that uses both positioning techniques.
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SOCIAL NETWORKS
In the Social Media section we can read tips to make your business work by relying on social media, which is the most active channel at the moment. A presence on social media is the perfect channel to connect with different audiences and for this purpose multiple tips are given to understand, know and establish relationships with target audiences. Ideas are shared to create Social Media Strategies , to detect trends, to establish measurable objectives at a qualitative and quantitative level and thus be able to set guidelines in the Social Media Plan and in the Global Strategic Plan.
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ONLINE MARKETING
On the other hand, in the online marketing section we have the great contributions of professionals such as Ricardo Tayar who emphasize making use of the great advantage of Internet marketing, which is having data and a large amount of information about clients and our public. Before, traditional marketing assumed the actions of clients, now we have a multitude of tools that allow us to monitor clients and give them exactly what they are looking for. Now that inbound marketing is hitting hard with this ebook we can have at a glance the multiple actions that we can put in place to achieve the desired conversion.
Online marketing is an area of great change and constant evolution, it is very difficult for those of us who work in this field to be constantly learning about everything that changes or evolves. As our friend Parmenides said, "Everything flows and nothing remains" and it seems that in the case of Marketing this becomes more evident with each passing day.