A definition so profound

[fomayof928@mowline]

SEO strategy in 2021 will be constantly evolving. Anyone who is in charge of it has the priority of updating. Keeping up with the times is daily bread for OTO Agency. Relying on professionals can be the best strategy for you! ?The most beautiful things are the ones you don't expect. And that's what happened to me. Reading the book “ Brand Identikit ” by Gaetano Grizzanti I found the definition that, in my opinion, best identifies the concept of Brand to date .


A definition so profound and meaningful that I decided to share it. “The Brand is a conceptual entity that, by presiding over the mental territory of an individual, evokes a set of pre-established values, defining australia phone number list the positioning on the market” . This definition contains profound and absolute truths. To understand this, let’s take a step back… What situation are we in? Nowadays, in the “consumer goods society” products are easily replicable by competitors and no longer represent a differentiating element.


Here, in this situation of over-supply of products, the Brand emerges as a bearer of value and relevance , capable of building a unique and impossible to replicate proposition . “ The brand is a generator of perceived added value with respect to everything it identifies, in addition to the objective reality of things ” – Gaetano Grizzanti How to build a unique and impossible to replicate brand? Brand Positioning and Brand Identity are the key elements for creating an effective Brand.