7 of the Hottest Digital Marketing Jobs

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If you’re looking to transition to or build a career in digital marketing, there’s huge demand across industries right now. Plus, there are a lot of different careers in this area, each quite varied in terms of skills required, aptitude and natural abilities.

Whether you veer towards business and management, tech or the creative end; there will always be different types of marketing jobs available. Here’s a breakdown of some of the areas expected to be in demand with the bonus of a great salary trajectory in the coming years.

Content Manager & Content Strategists
VR Developers & Editors
SEO & SEM Specialists
UX Designer
Email Marketing Specialist
Digital Marketing Managers & Directors
Analysts and AI Specialists
1. Content Managers & Strategists
Content management is a central role for any lack data agency or digital marketing team as it touches on almost all levels of marketing – and it encompasses much more than just writing and social media activity.

Content Managers need to not only understand how to create SEO-optimized content but how to organize, store, and manage it effectively. They need to understand how content feeds into different subsets of the marketing plan and grasp how to develop and share the content assets on the right channels.

Content managers may be in charge of social media strategy, managing a team of writers, forming an effective editorial calendar, creating engaging videos, reporting and strategizing using analytics, and a whole range of related activities. To do this, they need to coordinate teams and work with a diverse range of clients.

So, a good Content Manager, not only needs to be a great writer but also create stellar content that works across multiple channels. They also need to be good at relationship building, creative, organized and self-motivated.

Earning potential: $61,000 (€52,000) and upwards annually according to Payscale.