6 Reasons Why No One Is Watching Your Video Content

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Video content is used by marketing experts to generate visits thanks to the good level of engagement it generates. On the other hand, despite the fact that the use of this technique attracts all types of users, sometimes the results are unsatisfactory. There are several reasons that explain why and also provide the right solution.

1. The videos are too long
Holding an audience's attention for more than five minutes is a maldives b2b leads major challenge for content marketers. Professional filmmakers know this. That's why the most successful films at the box office are those that can move, entertain or make people laugh for at least 90 minutes.

The same can be applied to the world of video marketing. Moreover, according to HubSpot , two-thirds of consumers prefer videos that last a maximum of 60 seconds. Of course, this is not a mandatory rule, but if the content is going to be longer it must meet some requirements:

-Be visually striking.

-Make the most of storytelling.

-Do not exceed five minutes.

An ideal example of the above is the 84 Lumber company clip released at the 2017 Super Bowl, which promotes the brand's products and at the same time contains a powerful message in favor of Latino immigrants in the United States.

Reasons why no one is watching your video content

2. They are aimed at the wrong audience
Content marketing requires context, and this includes video information. Therefore, it is necessary to use elements that are targeted to a specific audience, avoiding digressions.

Example: A software company will avoid any reference to political elements, as this not only has nothing to do with their field, but will also distract the audience from the main idea, which is to promote the automated programs they offer.

Likewise, if a gym owner is an animal rights activist, this does not mean that he should include these types of elements in his video advertising. He can use some occasionally as an artistic resource. But fundamentally he must direct his message to a specific and correct audience to guarantee good results, and this will be, in this case, those people looking to change their health and appearance.



3. Lack of optimization
Video content also requires that its elements be optimized so that it can reach a large audience in search of the products and services offered. Among the main ones are:

-Appropriate and eye-catching titles.

-The description should be short, concise and useful. In addition, it should take advantage of keywords.

-Include links to appropriate platforms, such as social networks or corporate blog .

-Sufficient and correct labels, without ever abusing them.



4. They only seek to “sell”
Of course, this is one of the main objectives of Content Marketing. However, it is not the only one and sometimes it is not even the main one.

Therefore, each of these videos must connect with the audience as effectively as a blog post or any other type of high-quality content. How can this be achieved?

-Transmitting a powerful message to the audience. Among many other examples are personal improvement, family unity, the power of personal decisions and in general any important idea capable of awakening interest in the brand.

-Video content should also inform prospects and customers about the key features and qualities of the offer. Why is this product so special and how will its quality change the user experience?

In this way, before selling, it is necessary to connect with the public, inform them and even entertain them. Once all this is achieved, it will be much easier to attract customers organically.



5. The promotion is limited to only a couple of channels
Every content marketer knows perfectly well that YouTube is the most popular platform for sharing and promoting videos . Instagram and Facebook also compete strongly in this area.

While these networks offer unimaginable exposure, video content promotion should not be limited to these channels alone. Other sites such as Vimeo, DailyMotion and Maker Studios also have significant audiences, so they should be included in any video strategy. It is important to remember that in digital marketing, what doesn't work on one platform may succeed on another.



6. Poor content
This concept basically refers to two characteristics:

-Low quality video formats. The minimum quality standard for a video to look good is 480p, similar to a DVD, but it is recommended to film them in HD or Full HD. It is mandatory to provide the best to the public in all aspects.

-Lack of creativity. The story being told or the message being conveyed must be direct and original without falling into ramblings or inconsistencies.

Therefore, each video must meet high standards of quality both artistically and technically.



In summary
Content Marketing uses video to achieve greater exposure. The proper use of this tool requires creativity and originality, as well as the use of the right channels to reach different audience segments and get them to place their trust in the brand.