How to implement video in your marketing strategy

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Nowadays, video content is an important part of any marketing strategy that seeks to obtain excellent results. Multimedia material achieves a high level of acceptance among users, since it retains their attention for much longer.

There are several options to implement this technique in a oman b2b leads campaign and take advantage of the benefits it provides:

Imagination before investment
Talking about technology applied to a strategy does not necessarily imply investing large amounts of money. There are several substantial examples of this, such as video clip directors who prefer to record their professional material using only a smartphone.

Therefore, imagination and creativity are needed to take the first steps. Developing a video idea requires the following:

-A clear, brief and coherent argument.

- Compelling phrases and powerful images.

-It is valid to play positively with the emotions of the viewer. In this way, the company will get them to identify with the company's mission and decide to get to know it in depth.

- Sufficient humor when necessary, without losing good taste.

Learn how to implement video in your marketing strategy

Format is important
Campaigns shot in full screen and in old formats like 360p or 480p are a thing of the past. Today's technology allows for widescreen videos to be recorded in full high definition. Since the company is looking to offer a high-quality product to its audience, this aspect must be taken into account.



Customer Testimonials
A good marketing campaign aims to convince and win over different types of audiences. One of the best ways to achieve this is by showing how products or services have changed the lives, or at least helped improve the daily experience of other users.

These video testimonials will be essential to achieving marketing objectives and can be included on different platforms, from the corporate blog to the company's social networks. Of course, each one of them must be authentic and briefly show the central idea, without using ostentatious or convoluted language.



Live broadcasts
Live streaming has become so important that some television networks are now choosing to simultaneously broadcast part of their programming on traditional television and social media. Hence the importance of taking advantage of this resource in the marketing strategy in several ways:

-Product launches.

-Series of questions and answers.

-Various events related to the company.

-Video chat with previously selected clients.

-Transmission for users to make various suggestions or express their opinion in general.



Through email marketing
Email promotion is a long-standing technique in content marketing. Adding video elements will only improve the result, as it achieves a higher level of response from leads and customers.

These types of videos through email marketing should be characterized by being informative, fun and communicating the idea accurately.



Create a video series for YouTube
The public loves anything that is engaging and exciting. Fortunately, marketing allows you to use these qualities to their full potential. Therefore, a video series created for YouTube consisting of 4 or 5 parts can yield great results.

Example: for the launch of a new product, short videos of 2 to 3 minutes can be created that reveal some of its features little by little. Later, on the set date, the last part will be released, with a longer duration, so that the consumer knows the final result and is provided with all kinds of related information: price, offers, comparison with a previous version of the same product, among other aspects.



Different types of video for each platform
Each social network and page requires specific content. Therefore, short and eye-catching video clips will achieve good results on Facebook and Instagram, while more substantial information should be allocated to the company's blog.

It is also valid to include videos that are not self-produced to highlight an idea. Networks such as Vimeo, Dailymotion and YouTube have extensive material of all kinds. Combining videos generated by the company with those found on these pages is highly recommended.



In short, a marketing strategy will ensure its success by including videos that connect with the public and transmit entertaining, accurate and convincing messages. Creating each of them requires exercising the imagination and integrating the necessary elements that attract the attention of a diverse audience.