Australia Database

Online visitors leave a trail of useful information as they shop, including demographic data, location data, behavioral data, and more. Here are some examples:

All the data an ecommerce store knows about its visitors
As you can see, it’s even possible to tailor your messages for first-time and ...

The best way to remedy this is by offering to redirect visitors to the site made for the country they’re visiting from. Boohoo does this below with clear, friendly copy, helping visitors avoid the frustration of undeliverable items or inaccurate currency information.

Personalized content example ...

When the CPV of a product is high, it means that people feel like they’re getting a good deal. This makes it easier for your customers to justify making a purchase.

The more you focus on your customer’s needs and personalize their experience, the easier it is for them to perceive value in your ...

2. Message creation
After you’ve split your audience into different segments, it’s time to create messages that will resonate with each of them.

The first thing you need to decide is which message formats you’ll use to display your personalized content.

There are many possibilities, from embedded ...

You should group those people together into a segment, and promote kitchen items and deals in your personalized emails to them!

Content marketing strategy explained
It’s also worth noting that you should always think about what stage of the sales pipeline each customer is at. You need to be ...

Learn more about Smart Tags »

Coming soon: Smart Tags will be even easier to use soon! We’re adding an option to our editor that will allow you to select the visitor property you want to include at the click of a button.

3. Dynamic Product and Category Names
We also introduced new use cases for ...

5. Referral contest
Referral contests are similar to “Tag a Friend” contests, but they tend to happen outside social media platforms. In a referral contest, customers give their friends and family members a unique code to use when they make purchases. The referrer gets free tickets or entries for ...

Using embedded content to personalize your website means that you change the base (native) content of your website depending on who’s viewing it.

Different audience segments will see different web pages, which can involve things like changing a headline or offering a discount to some segments but ...

Finally, make sure to set up an exit-intent trigger for those who are not leaving your site via the thank you page.

10. Test different value propositions on product pages
If your product pages are too feature focused, you might want to consider building in some value propositions (and shifting the ...

A blog post on Flora & Fauna’s website
While Mathers once mentioned that Flora & Fauna doesn’t work with influencers in an older interview, it looks like they’ve since jumped on the bandwagon:


An influencer-backed giveaway like this can really help generate hype around a brand. This post, which ...